Kerrie Sheehan’s Blog

An opt-in mailing list is generally considered to be essential to any online business, and it would be rare to find a commercial website, large or small, that does not have a form for the visitor to sign-up to. Even the most obscure micro-niche site can benefit immensely from building a mailing list, which enables a company to market their products and services via email. With an opt-in system subscribers consent to receiving email communications from your company, thereby enabling you to keep your subscribers informed of currently available and future products and services. It is important to note that, when using and opt-in system for building a mailing list, any mail sent to the list is not considered spam in the legal sense.

Building a list should be considered crucial to the success of your online business and you should ensure you provide good content on both your site and mailings to help maintain and build your list. Apart from promoting your products and services, an opt-in list can also be used to earn income in other ways. Once you have a large, responsive list you will be able to market the list in its own right. Here are six ways to do just that:

1. Offer a compilation of your articles to your list

You can compile a number of your articles on a given subject into an eBook. Customers are very willing to purchase such compilations as a means to solving any problems they may have and, with your existing list trusting your expertise in that given area, an eBook could be offered or given away as an incentive.

2. Offer advertising on your mailings

Many companies are prepared to pay for advertising on mailings / newsletters that are sent out to a large list, in much the same way as print or other media advertising works. You should populate your newsletter with a significant number of ads, each one being a source of additional income.

3. Build a network using your list

You should encourage / incentivize your subscribers to get others to visit your site and to join your list. It goes without saying that the larger your list is the more valuable it becomes, thus enabling you to increase your advertising rates.

4. Form affiliations

Form affiliations with companies that offer the same products and services as you do. These companies will provide links to what they offer, and every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. In addition, you can make deals with these companies by asking for a small percentage of sales done through your list.

5. Purchase stock for sale

You may also wish to purchase products from other sites on a wholesale basis and offer them to your list via your mailing. You will need to include descriptions, articles and photos of each product in your newsletter. This can also be carried out on a drop-ship basis.

6. Information

People are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Do not forget that you can also use your list to earn money by inviting your subscribers to become your business partners. Your list will soon become the cornerstone of your business growth.

To find out more about building your list and creating lead capture pages visit our website: http://superteammarketing.com