Kerrie Sheehan’s Blog

What is Bum Marketing?

Sorry to disappoint you but the term Bum Marketer was coined from the phrase “Article Marketing is So Simple any Bum could do it” and not because article marketers sit on their bums all day and write stuff. Therefore bum marketing is in fact a form of article marketing whereby people write lots of articles and submit them to article directories to drive traffic to a sales page, blog or website to sell their products and/or services.

Is Bum Marketing for You?

Bum marketing is not for everyone because it takes a lot of time to write the large number of articles needed for it to work and not everyone has time to spare. Most people running a business just do not have this time to spare so it may not be for them. Some business people hire others to write articles for them instead of writing them themselves.

With a practice it will only take some people a few minutes to write an article of 300 to 400 words. If you can not write then you can either learn to write or choose another method to advertise your products.

As previously mentioned you can hire someone to write articles for you but it too involves time in finding authors that you can work with at a reasonable price. Other marketing methods should be considered so that you can work out the most cost effective method for your business.

Bum marketing has in the past been a effective marketing strategy and is still just as effective today. So if you have the time available to write lots of articles to promote your business then bum marketing is worth a try.

Bum marketing also includes submitting articles to multiple article directories which is also time consuming if done manually. You can also hire someone to submit your articles as well as writing them for you.

Unless you give it a try you will not know if writing and submitting articles will work for your business. I suggest you write a few articles, submit them yourself and assess the results. Doing it yourself first will give you an idea of how much time is involved, how to actually do it so you can instruct others in the future and how successful those few articles were in marketing your business. You might decide you can write the article yourself but are more than willing to pay a submission service to do this tedious work for you.

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