Bum marketing and search engine optimization (SEO) need to go together for a successful article marketing campaign. Why? An article that has been written without first finding the right keywords has considerably less chance of being found in the search engines results than one that has been written using the right keywords.
As a bum marketer do you know you know that you can build your list by writing articles? Let us think about it for a moment. If you write good articles on relevant keywords it stands to reason that you will get targeted people signing up to your list. Targeted people are people interested in what you have to offer so are more likely to be buyers. A list of potential buyers sounds good to me.
Bum marketing is not for everyone because it takes a lot of time to write the large number of articles needed for it to work and not everyone has time to spare. Most people running a business just do not have this time to spare so it may not be for them. Some business people hire others to write articles for them instead of writing them themselves.
