As far as low cost internet marketing methods that work well go one can find it difficult to look beyond email marketing. It is a widely used technique that brings targeted traffic to websites and sales letters. Emails are also a great way to stay in touch with subscribers, send them out special offers and new information about your products and/or services.

All you basically do is write an email in the form of a brief sales letter or even a simple announcement and send it out to your email mailing list. The hardest part of email marketing is building your email list with people who are interested in what your have to offer them.

Here are some simple tips that will help you write and send targeted emails to your email mailing list.

1. Send only valuable information.

Even though people have agreed to be on your mailing list you should always send them only information that you think is of value to them. Sending them junk or information that has no interest to them can cause a rise in your spam complaints. Just because they are on your list does not give you permission to bombard them with useless information because they signed up believing they would get information which was of value to them.

2. Make your email stand out so people will open them.

Most people today are confronted with oodles of emails each day when they open their email box so much so that most emails go unopened. People will tend to open emails from people who send them information they are interested in but unless you have built up your reputation first your email will go unopened. One way of having a chance of people opening them is to have a great creative headline that asks questions and/or invokes curiosity. Be aware that some spam filters will automatically dump emails with certain words in them – one being the word FREE.

3. Leave out the too good to be true claims.

Let us face it the too good to be true claims have been over done so much so that most people now ignore them. That said it is not a good idea to make claims that your business can not keep in either the headline or email body. People today look for things of genuine value to them.

4. Think profit before selling too low.

Most customers like discounts and some love big discounts. But unless you have some other reason for selling your goods below your breakeven point and thereby selling at a loss then it may be waste of time not to mention money in sending that email.

5. Send emails with useful information.

If you have some information that you think is of use to your subscribers send them a quick, short informative email. It is a good idea to occasionally send them emails with bad information such as alerts about scams in your industry. Keep them informed with a regular newsletter about new ideas and developments in your industry. Maybe add a special deal for those subscribers who regularly read your newsletter.

Email Marketing – 5 Tips For Sending Emails As a Cheap Internet Marketing Method is a post from: Kerrie Sheehan's Blog

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It was not that long ago that people bought most of their products and services in the offline world with maybe the occasional mail order. Bargain shopping or price comparison shopping was time consuming and limited to local area businesses. Then along came online shopping which made comparison shopping a breeze and people gradually started to buy stuff online because they could get it cheaper or could get stuff unavailable in their local area. However along with online shopping came the scams and inferior goods. People then started then to shop online more for value than price and some became wary of buying products and/or services from merchants that had not first gained their trust. This eventually lead to online merchants building up trust first then marketing their products and/or services to these people.

Build a relationship with your potential customers first and then they will gratefully buy your products and/or services.

By building a relationship with your potential customers first you have the opportunity to show you understand their problems and can answer their questions. Thereby creating a business that values and appreciates both customers and potential customers. Start building this relationship from the first contact a potential customer on your website. Make the customer feel welcome like you would in a normal business. Build a website with words, colors and graphics that are pleasing to the eye and leave the potential customer wanting to learn more about your products and business so that they do not hesitate to sign up to your newsletter or free report. That is, make your website be a positive experience for your potential customers as this will determine their next move.

Headlines and sub headlines are very important in determining what your site is all about because people visiting your website tend to quickly scan these and decide if they want to read more. The headlines need to be engaging and to intrigue the reader so that they read on. Begin building your relationship here with what you have to offer but do not make false promises. If you can build a connection between your website and potential customers you will begin to gain their loyalty which will become a real asset as they will eventually promote your website to their friends and acquaintances. It is not too hard to see parallels here with the offline world in that merchants have known for eons that building relationship with your customers first is a very important part of the sales process.

However the big difference between the offline and online worlds is that you are not able to build face to face relationships with your potential customers and have the opportunity to persuade them to make a purchase.

Here are 9 tips for building a strong online customer relationship.

1. Make customers fell welcome on your website and in follow up correspondence.

2. Honor your commitments and not make false claims about your products and/or services.

3. Know your customers problems and needs and offer benefits and products that your customer wants.

4. Treat all your customers with respect so they feel valued.

5. Listen to your customers and treat complaints positively as if they are handled properly and promptly they can be an asset to your business.

6. Make yourself available to answer your customers questions and comments.

7. Regularly add up to date content to your website, send your customers emails with new information about your products, special buys and use social media.

8. Pay attention to your website and make sure it is user friendly for all your visitors.

9. Have a blog or forum about your business with relevant information about your products and/or services where people can discuss their problems and needs in a casual way.

Some marketers online think that relationship marketing is a mere fad but if you look closely you will see that it has been in the offline world for eons. Therefore it is not a fad in the online world but is here to stay as people want to feel they are important and valued as an individual. By creating relationships you also create long term customers and repeat sales. Long term customers also help you by referring their friends and others to your website.

So treat all your website visitors with respect and a friendly welcome as you never know which ones are likely to become your most valued long term customers.

Relationship Marketing – 9 Tips For Building Strong Customer Relationships is a post from: Kerrie Sheehan's Blog

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It is undeniable in today’s world of online sales the value of list building. How the list is generated and by what means. Lead Capture Software over the years has been a preferred method of choice to create your landing pages with ease if you do not have the HTML skills necessary to build them from scratch.

A simple one page website, also known as a squeeze page, opt-in page, landing page or lead capture page is used to offer something of value to the visitor. If presented correctly, the visitor will not hesitate to sign up by filling in their name and email address in the opt-in form you place on your page. In exchange for opting into the list the visitor usually gets a free gift, a mini-course delivered via emails or your weekly/monthly newsletter. It must be something the visitor considers of value to them to compel them to trust you enough to give you their email address.

Today with people communicating all over the world using social networking, it is easier than ever to build your list. Simply add your squeeze page link into as many of these sites that you use and many of your followers will click on it. Some of the social media sites allow you to input your opt-in form right into your profile page which means you do not even have to drive traffic to your website to capture the lead.

Of course it is wise to target your audience, follow those in your niche and your followers will do the same. You are more likely to have followers click on your website URL when you have a common interest. Be active within the social sites with helpful information, not just salesy or self-promotional. Contribute information and helpful tips. That way your followers will be more tempted to click on your link to find out what you are all about.

Then of course your lead capture page itself must be a great design with clear and concise call to action. Keep it clean and uncluttered with only enough information to spark the visitor’s interest. Make it compelling and to the point. Your visitors must know within seconds exactly what you want them to do.

I cannot stress enough the value of a well done squeeze page and what lead capture can do for your online sales campaign! We go into much more detail about lead capture software and list building on our website. This is a fantastic resource that should not be overlooked.

To find out more about building your list and creating lead capture pages visit our website http://superteammarketing.com/

Email List Building and Your Lead Capture Software is a post from: Kerrie Sheehan's Blog

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E-mail lists are gold. You can mine a good e-mail list to sell over and over again to the same customers for years. Treat them right and they are yours for life. These aren’t just a mindless list of prospects, these are people who have chosen to follow you and will come to feel they know you. You may be daunted by the prospect of establishing a list, but it is actually very simple. And once the machinery is in place, you can let your autoresponder handle the details for you.

Double Opt In Subscriptions

To set up a good subscription list you will need to open an account with an autoresponder. An autoresponder is a service that manages your e-mail lists and provides what is known as a double opt in subscription, which verifies every e-mail recipient on your list wants to be there. It works like this:

• Customer lands on an opt in page and enters an e-mail address.
• Customer is advised to check inbox and confirm subscription.
• Customer follows link in e-mail to confirm.

This way, every address on your list will have chosen twice to subscribe, hence the phrase “double opt in”. The value of this list cannot be measured because it will target people with an interest in your niche who have already agreed you are not spamming them. Of course, you will make it easy for anyone to unsubscribe when they want so there are never any issues.

An Offer They Can’t Refuse

Once you have an autoresponder, you will need an offer to induce customers to sign up for your e-mail list. You can offer a report, an e-book, an mp3 download, or a shareware application. Digital products convert well because they offer instant gratification and inspire confidence in the customer. The better your offer sounds and the less the customer has at stake, the more likely you will overcome any reluctance and get that magical e-mail address.

You can use your autoresponder to send each new e-mail address a series of pre-written e-mails that introduce them to your list and deliver a slowly building sales pitch.

You will also be communicating to your entire list on a regular basis. You can write to share information about:

• Products in development
• News in your niche or industry
• Tips that help them succeed with your products

And every time you give your list good information you will not only be building goodwill, you will also have an opportunity to end your e-mail with a call to action.

Autoresponders Make It Easy

If you have ever tried to manage a subscription e-mail list on your own, then you can appreciate that autoresponders have made e-mail list management a breeze for any business. Your e-mail list will be your customer base for years to come and the sooner you start collecting e-mail addresses, the larger your e-mail list will grow over time. If you haven’t already, now may be the time to explore list building strategies for your business.

To find out more about strategies and the benefits of building your opt-in list, lead capture and squeeze pages visit http://www.superteammarketing.com.

Email Marketing – Autoresponders Make it Easy is a post from: Kerrie Sheehan's Blog

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These bonuses will be sent randomly sometimes included in my newsletter and at other times by a special subscriber email.

Just to kick things off today I have decided to add my subscriber bonus to my offer of the day as well.

To download Zero to Fifty in 30 days click here.

(user “subscriber” password “news”)

If you would like to join my weekly newsletter to get my random subscriber bonuses

http://www.keries.com/newsletter

Enjoy

Kerrie

Newsletter Subscribers Bonuses is a post from: Kerrie Sheehan's Blog

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