Kerrie Sheehan’s Blog

Why is having an effective marketing strategy so important? This article examines online marketing strategies with emphasis on building an opt-in list.

Most people do not bother building a list because it is hard work. Most new marketers think that the only way to build a list is drive traffic to your website and people might sign up to your mailing list.

A squeeze page is a simple one page website used as lead capture, also known as lead capture software. The sole purpose of this site is list building, capturing a targeted email list. This site must quickly draw attention to the visitor something of value to them. Therefore you must have something in front of them that sparks their interest immediately, something of real value to their specific need.

This article discusses the pros and cons of purchasing a “ready made” email list as opposed to building a contextual email list through lead capture. Which one will put more money in your bank?

Creating a squeeze page is absolutely vital to building an email marketing list to create sustainable online income. The value of your business triples and quadruples as your list grows.