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	<title>Kerrie Sheehan's Blog &#187; search engine optimisation</title>
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		<title>4 Free and Effective Search Engine Optimization Techniques</title>
		<link>http://www.kerriesheehan.com/blog/4-free-and-effective-search-engine-optimization-techniques/</link>
		<comments>http://www.kerriesheehan.com/blog/4-free-and-effective-search-engine-optimization-techniques/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 11:32:29 +0000</pubDate>
		<dc:creator>Kerrie Sheehan</dc:creator>
				<category><![CDATA[article marketing]]></category>
		<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[Article writing]]></category>
		<category><![CDATA[domain name]]></category>
		<category><![CDATA[link exchange]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[site map]]></category>
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		<guid isPermaLink="false">http://www.kerriesheehan.com/blog/?p=293</guid>
		<description><![CDATA[Search Engine Optimization needn't break the bank. This article covers four effective SEO methods that can be implemented at little or no cost.
<p><a href="http://www.kerriesheehan.com/blog/4-free-and-effective-search-engine-optimization-techniques/">4 Free and Effective Search Engine Optimization Techniques</a> is a post from: <a href="http://www.kerriesheehan.com/blog">Kerrie Sheehan's Blog</a></p>



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			<content:encoded><![CDATA[<p>Search engine optimization, or SEO, is one of the most basic and effective ways to drive targeted traffic to your website. As such, having a well optimized site can be financially beneficial to the owner. However, if the website owner is unable to carry out effective SEO in house, then the costs of outsourcing this task can run into hundreds of dollars. In reality, there is plenty of online information, some good some not so good, on how to carry out SEO at minimum cost. This article covers four low cost SEO methods for the website owner to explore further and implement:</p>
<p>1. <strong>Link Exchange</strong></p>
<p>Obtaining links to your website is generally considered key to effective SEO. One-way links are preferable but you are only likely to obtain these through natural means, that is by other webmasters choosing to make a ink to your site, although paid for one-way links are indeed possible. Another way to obtain links, two-way in this case, is to exchange links with another website. Depending on the websites that you exchange links with, this method is likely to cost you nothing at all. You will need to contact the owner of the website you want to have a link exchange with and arrange a link swap. After some time you should notice an increase in your website&#8217;s page ranking using this method of optimization.</p>
<p>2. <strong>Key Word Rich Articles</strong></p>
<p>Writing and publishing truly informative and keyword-rich articles is one of the most effective ways to increase the visibilty of, and drive traffic to, your website. This process is usually completely free; you author your articles and publish them on reputable article directories. Careful use of the author resource box will enable you to provide a link back to your website. Take care when composing your articles &#8211; the readability and freshness of your written work will still be the basis of whether your readers keep on coming back to your website or not.</p>
<p>3. <strong>Domain Name Selection</strong></p>
<p>The domain name that you choose for your website should, as closely as possible, be one of your keywords or at least be reflective of the niche you are targeting. It helps if the domain name is also short and easy to remember, this for the benefit of your visitors. Although registering a domain name is not free, the creativity behind its selection is.</p>
<p>4. <strong>Site Map and Site Navigation</strong></p>
<p>You should set up a site map for your website to make it easier for the search engines to crawl. In addition, setting up an easy to navigate site is one way to make your visitors more at ease and spend more time browsing the site, as well as making revisits more likely. This, in turn, will improve the flow of traffic to your website.</p>
<p>Low cost SEO is always evolving and there are many methods that can very well land you on the top ten rankings of Google, or on any other search engines, for your chosen keyword. Some SEO methods may require considerable outlay, however there are techniques that can give you the same results at little or no cost.</p>
<p>By Keith Blackburn</p>
<p>Visit Super Team Marketing to learn the ins and outs of internet marketing from a team of experts dedicated to teaching you all you need to know with nothing held back. <a href="http://superteammarketing.com/" target="_new">http://superteammarketing.com</a></p>
<p>Article Source: <a href="http://ezinearticles.com/?4-Free-and-Effective-Search-Engine-Optimization-Techniques&amp;id=4367531" target="_blank">http://ezinearticles.com/?4-Free-and-Effective-Search-Engine-Optimization-Techniques&amp;id=4367531</a></p>
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		<item>
		<title>Increase Search Engine Traffic: The Weapon to Increase Sales! Know More for a Better Tomorrow</title>
		<link>http://www.kerriesheehan.com/blog/increase-search-engine-traffic-the-weapon-to-increase-sales-know-more-for-a-better-tomorrow/</link>
		<comments>http://www.kerriesheehan.com/blog/increase-search-engine-traffic-the-weapon-to-increase-sales-know-more-for-a-better-tomorrow/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 10:20:04 +0000</pubDate>
		<dc:creator>Kerrie Sheehan</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[increase search engine traffic]]></category>
		<category><![CDATA[increasing web traffic]]></category>
		<category><![CDATA[search engine traffic]]></category>

		<guid isPermaLink="false">http://www.kerriesheehan.com/blog/?p=168</guid>
		<description><![CDATA[Content is the vital part of search engine traffic. Never try to copy any content from existing sites. Doing such, will allow the search engines to give less preference to the websites, with the reproduced copy! Use strong keywords and write the content matter that is related to your promotional activity. This will help you to have a better prospect.<p><a href="http://www.kerriesheehan.com/blog/increase-search-engine-traffic-the-weapon-to-increase-sales-know-more-for-a-better-tomorrow/">Increase Search Engine Traffic: The Weapon to Increase Sales! Know More for a Better Tomorrow</a> is a post from: <a href="http://www.kerriesheehan.com/blog">Kerrie Sheehan's Blog</a></p>



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			<content:encoded><![CDATA[<p>Some valuable tips and suggestions on how you can drive interest to your  website and drive extra traffic:</p>
<p>1. Content is the vital part of search engine traffic. Never try to copy any content from existing sites. Doing such, will allow the search engines to give less preference to the websites, with the reproduced copy! Use strong keywords and write the content matter that is related to your promotional activity. This will help you to have a better prospect.</p>
<p>2. Try to present or submit your articles to the best article directories. Therefore, the use of content writing in a unique matter will help you more. Blogging is an effective method to promote your content. In addition, submission of the articles in some of the popular article directories will definitely help you. ArticleBase, Ezine, GoArticles, etc are some of the best sites to do so. Never forget to include the keyword text link to your website, in the resource box.</p>
<p>3. An attractive way to enhance traffic to your site is by making a video that can easily relate your products and services. This can be done by sending the video to video sharing networks with the targeted keywords, while describing the particular video. YouTube is one the best sites to promote your target.</p>
<p>4. The construction of backlinks in your site becomes really crucial. In this particular aspect, the search engines emphasize a lot of weight. After publishing the site, you will be able to get backlinks from the websites in accordance to the ranking. Therefore, the best way is to submit the articles is in the blogs and social networking sites. Other good option is by placing the direct link in your signature. Moreover, you can submit your site to various web directories.</p>
<p>5. Google can really help you in generating business traffic. The use of the images with &#8220;Alt&#8221; tags will help to gain interest from the visitors, after seeing the picture. In addition, the use of long tail keywords has turned effective these days. The use of the subject related keyword will enhance more traffic. The creation of supplementary page or sub-page becomes crucial.</p>
<p>6. Submission is the final stage. Always ensure that the site and sitemap is added to all search engines. Google, Bing, Rediff, Yahoo, etc are some of the best sites. But there are other search engines that can also lead you to a better prospect in an affordable cost.</p>
<p>Why scratch your head when you have no time for the next marketing event? Stay relaxed because the internet has a key to every problem.  Understanding the search engine traffic tools can generate interest for your products and services. If you have little knowledge about these tools, this article will definitely help you to understand the basics of the internet marketing terminologies. The internet is the only one tool that can increase your sales leads to a higerh level. Just follow some of the vital steps and the results will be delivered to you in a short period. Therefore, observe and follow the basic on-site and off-site search engine optimization along with the SEO guidelines.</p>
<p>Therefore, it would be better to follow the SEO guidelines for better traffic. It might take some time and the process will start to generate business leads in a better more consistent way. Increase search engine traffic by applying a good strategy and you will be an outstanding performer on-line.</p>
<p>Jen Rachel is the owner of http://www.AirborneMarketing.com , a website dedicated to helping the entrepreneur get noticed on-line.  Airborne Marketing was created to give the small business person all the essential knowledge to succeed on-line and avoid the costly pitfalls of internet marketing.</p>
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		<item>
		<title>What is Bounce Rate and How Can You Improve It?</title>
		<link>http://www.kerriesheehan.com/blog/what-is-bounce-rate-and-how-can-you-improve-it/</link>
		<comments>http://www.kerriesheehan.com/blog/what-is-bounce-rate-and-how-can-you-improve-it/#comments</comments>
		<pubDate>Sun, 28 Mar 2010 06:09:38 +0000</pubDate>
		<dc:creator>Kerrie Sheehan</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[bounce rate]]></category>
		<category><![CDATA[improving SERP]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[site bounce rate]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://www.kerriesheehan.com/blog/?p=114</guid>
		<description><![CDATA[Learn some small changes you can make to your website that can dramatically improve your bounce rate (when visitors only visit one page within a specified length of time). Improving your bounce rate will improve your SERP, increase the length of time a visitor stays on your site and improve your conversions. 
<p><a href="http://www.kerriesheehan.com/blog/what-is-bounce-rate-and-how-can-you-improve-it/">What is Bounce Rate and How Can You Improve It?</a> is a post from: <a href="http://www.kerriesheehan.com/blog">Kerrie Sheehan's Blog</a></p>



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			<content:encoded><![CDATA[<div id="body">
<p><strong>What is Bounce Rate?</strong></p>
<p>A bounce is when a visitor visits your website and then hits the &#8220;back&#8221; button in their browser or types a new URL to leave the website within a specific length of time. This means that the visitor only visited one page on the site. The length of time in a session varies depending on the analytic software that is measuring your site. There is no industry standard so every search engine has their own way of determining a bounce.</p>
<p>To improve your bounce rate, you need to increase the number of page views that the majority of the people finding your site visits. The search engines use averages to determine your bounce rate. The formula considers the number of bounces in comparison to the number of visitors to the your web page and the number of page views.</p>
<p><strong>Tips For Improving Your Bounce Rate</strong></p>
<p>1. Improve your website load time. One of the biggest reasons that visitors do not stay on a page is a slow loading page. People are impatient and they will not stick around to wait for graphics, videos and scripts to load. If you must run some of these, you need to understand how to order the placement of these elements to keep the slower loading items further down your page. This will allow the text to load before your video or images. Thus giving you a way to grab the visitor&#8217;s attention while they wait for other elements of the web page to load.</p>
<p>2. Make your site easy to navigate. If the information your visitor is looking for is not easily found they will move on. Give them very clear ways of finding their way around your site. Make it known that there is more to your site that may interest them than the first page.</p>
<p>3. Divide longer articles into smaller chunks. Use a &#8220;more&#8221; link to naturally lead them to the next page or label the pages with very easy to find &#8220;Page 1, Page 2, Page 3, etc&#8221; Guiding your visitors to more related material will make it easy for them to visit more than one page on your site. Any time it is possible to break their actions down into &#8220;steps&#8221; should be an opportunity for you to divide information into more than one page.</p>
<p>4. Give clear instructions on where you want them to go next. One of the biggest failings of most websites is not telling your visitors what you expect them to do next. By ending an article, blog post or page with a &#8220;Visit this page to learn about&#8230;&#8221;</p>
<p>5. Internal contextual links. There are many advantages to using inline anchor text links. Using text links within an article or page content leading to another page within your website on the topic will give your readers an easy way to find more information on that particular subject. It is also an effective way to gain keyword relevance for search engines.</p>
<p>6. Make your keywords and meta descriptions relevant to the page content. You should avoid using site-wide keywords and descriptions. Create your keywords and descriptions based only on the content of that specific page. One of the quickest ways to lose a visitor is to bring them to a page that does not contain the information they are searching for. You will receive much more targeted traffic by accurately describing what you have to offer. If you have a gardening website and your visitor is looking for information on container gardening, they will quickly leave if you bring them to a page about how to do landscaping.</p>
<p>Creating a positive experience for your visitors will improve your site bounce rate. Organize your site with your viewers in mind and you will reap the benefits of improved SERP and increased page views. These are just a few tips on improving your website.</p>
<div id="sig">
<p>To learn more about how you can improve your website, generate more traffic and increase your opt-in rates visit <a href="http://www.superteammarketing.com/" target="_new">http://www.superteammarketing.com</a>.</p>
<p>Tired of trying to do it all alone? Try the team approach to internet marketing and get help from experts.</p>
</div>
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		<title>My Review of Lucid SEO</title>
		<link>http://www.kerriesheehan.com/blog/my-review-of-lucid-seo/</link>
		<comments>http://www.kerriesheehan.com/blog/my-review-of-lucid-seo/#comments</comments>
		<pubDate>Wed, 21 Nov 2007 23:41:09 +0000</pubDate>
		<dc:creator>Kerrie Sheehan</dc:creator>
				<category><![CDATA[Affiliate Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Mastering Internet Basics]]></category>
		<category><![CDATA[lucid seo]]></category>
		<category><![CDATA[newbies]]></category>
		<category><![CDATA[search engine optimisation]]></category>

		<guid isPermaLink="false">http://www.kerriesheehan.com/blog/my-review-of-lucid-seo/</guid>
		<description><![CDATA[


SEO or Search Engine Optimisation has always had me pulling out my hair as one guru says do this and another says no that&#8217;s &#8220;old hat&#8221; you need to do this instead. 
Finally a report that no only tells you how to do it and the truth about it but also in a simple way [...]<p><a href="http://www.kerriesheehan.com/blog/my-review-of-lucid-seo/">My Review of Lucid SEO</a> is a post from: <a href="http://www.kerriesheehan.com/blog">Kerrie Sheehan's Blog</a></p>



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			<content:encoded><![CDATA[<p><center><a target="_blank" href="http://www.lucid-seo.com/?rid=481"><br />
<img src="http://www.lucid-seo.com/getimg.php?id=1"><br />
</a></center><br />
SEO or Search Engine Optimisation has always had me pulling out my hair as one guru says do this and another says no that&#8217;s &#8220;old hat&#8221; you need to do this instead. </p>
<p>Finally a report that no only tells you how to do it and the truth about it but also in a simple way that I can easily understand. I knew certain SEO techniques worked through trial and error but now I know why they work. To me just the manual is worth the asking price alone.</p>
<p>However the manual is only part of a membership site that will have training videos and unadvertised bonuses (oops that was a surprise). </p>
<p>Additional modules will be rolled out next year. </p>
<p>Quantum Blogging in January 2008 &#8211; can&#8217;t wait as I love blogging.</p>
<p>SEO Synergy &#8211; sounds complicated but if it&#8217;s written in same style as the Lucid SEO manual then it will be easy to understand.</p>
<p>Lucid SEO V2</p>
<p>Note<br />
When you grab your Lucid SEO I urge you to pay special attention to the one time offer. You’ll get a chance to grab the Ultimate Lucid SEO Support Package. This includes private phone consulting with David and access the Lucid SEO forum. At the forum you can get help from the authors and your SEO peers, it will also be a great place to find JVs and link partners.</p>
<p>Well I&#8217;m off to apply some of the great ideas in Lucid SEO to my websites. As you can see I think Lucid SEO is great stuff and I highly recommend that you grab your own copy today. </p>
<p>If you are completely new to SEO or just getting started, I think you will find Lucid SEO especially helpful.</p>
<p><a target="_blank" href="http://www.lucid-seo.com/?rid=481">Click here to learn more about and purchase Lucid SEO</a></p>
<p>Enjoy</p>
<p>Keries</p>
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