Kerrie Sheehan’s Blog

It is undeniable in today’s world of online sales the value of list building. How the list is generated and by what means. Lead Capture Software over the years has been a preferred method of choice to create your landing pages with ease if you do not have the HTML skills necessary to build them from scratch.

A simple one page website, also known as a squeeze page, opt-in page, landing page or lead capture page is used to offer something of value to the visitor. If presented correctly, the visitor will not hesitate to sign up by filling in their name and email address in the opt-in form you place on your page. In exchange for opting into the list the visitor usually gets a free gift, a mini-course delivered via emails or your weekly/monthly newsletter. It must be something the visitor considers of value to them to compel them to trust you enough to give you their email address.

Today with people communicating all over the world using social networking, it is easier than ever to build your list. Simply add your squeeze page link into as many of these sites that you use and many of your followers will click on it. Some of the social media sites allow you to input your opt-in form right into your profile page which means you do not even have to drive traffic to your website to capture the lead.

Of course it is wise to target your audience, follow those in your niche and your followers will do the same. You are more likely to have followers click on your website URL when you have a common interest. Be active within the social sites with helpful information, not just salesy or self-promotional. Contribute information and helpful tips. That way your followers will be more tempted to click on your link to find out what you are all about.

Then of course your lead capture page itself must be a great design with clear and concise call to action. Keep it clean and uncluttered with only enough information to spark the visitor’s interest. Make it compelling and to the point. Your visitors must know within seconds exactly what you want them to do.

I cannot stress enough the value of a well done squeeze page and what lead capture can do for your online sales campaign! We go into much more detail about lead capture software and list building on our website. This is a fantastic resource that should not be overlooked.

To find out more about building your list and creating lead capture pages visit our website http://superteammarketing.com/