Kerrie Sheehan’s Blog

Do you post to forums, newsgroups, classified ad sites or send emails? If so the most important thing you have to get noticed is your subject or headline so that people read the rest of your posts or open your emails. A great ad or email without an even greater subject line will not have a high change of being read or opened.

Below are ten simple, but powerful tips to get your ads noticed or email messages read.

1. Creatively combine capital letters with lower case letters in headlines. For example use all capital letters in every other word or use a capital letter between every other lower case letter.

2. Experiment by adding text symbols in your headline. You could use them between words and letters or start and end your subject line with a text symbol. ( *, $, >,{,] )

3. Consider using extra white spaces creatively in your subject line. You are allowed to add extra blank spaces between your words or letters.

4. Try using a question for your subject or headline. We all have been trained to answer questions.

5 Start your subject or headline with the word “STOP!”. People have been trained their whole life to stop what they are doing when they see that word.

6. With ads you can use the word “FREE” in your headline. It could be free information, software, trials, etc. Be careful using the word free in email subject lines because it can get caught by the spam filters. Most reputable auto-responders today will give you a spam score for your draft email which will give the chance to correct any words likely to get caught by the spam filters.

7. Some people like to begin their subject line with an “online smile” symbol. Smiles are used offline to gain peoples attention and to win their trust. Maybe worth a try in email messages but be careful not to over do them.

8. Some marketers can get away with unbelievable claims in their headlines with emails but not with headlines for ads. People today will ignore them as they have been trained to ignore such claims.

9. Using all capital letters in the subject or headline is not only hard to read, looks awful but online it is considered shouting.

10. Create different subject lines and test them to see which ones draw the most traffic to your website or result in the most opens for your emails.

A word of warning before posting a message on a forum or an ad anywhere online read the terms and conditions and check out the other posts and ads to gauge the tone or character of the forum or ad site. It is good to stand out but you need to be able to do it in a positive way so you do not risk getting banned.

Use these online advertising tips to get your ads noticed and more of your emails noticed. For more information http://www.superteammarketing.com

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