Kerrie Sheehan’s Blog

In the past several months many people have asked me, why should I use a squeeze page to build my list? The answer is quite simple. List building is, without question, a vital key to your ability to create a sustainable online income. Therefore, one must use all the available tools at their disposal to create their list.

A squeeze page, also known as a lead capture, landing page or opt-in page, is one very effective tool that works! The idea is straight forward, place a link to your landing page in an article, classified ad, social media or anywhere else your audience may find you. Your lead capture page must have something of value that your visitors want or need.

It is important that this page be simple and not too cluttered or over done. It should have an eye catching headline, something that draws the visitor’s attention. There needs to be a clear call to action; a very compelling reason why they should opt-in to your list. This should be a stand-alone page with no links to other pages and do not link to any other promotions. Do not confuse your visitors by giving them any other options except filling out your opt-in form.

Most lead capture pages offer something for free usually a gift or consultation for adding themselves to your list. This free gift fill a very real need for your visitors. The more value you give them the more likely they are to trust you enough to fill in the form.

Of course the most vital section of your opt-in page is the form itself. This is where your visitor enters their email address to receive the free gift. Their information is typically stored an autoresponder service that you have chosen to manage your email marketing list.

Lead capture software is one of the many necessary tools used to easily create landing pages and we go into much, much more detail on our website about how to set up landing pages. Please don’t under estimate the power of having an email marketing list and what a squeeze page can do for your online business.