Bum marketing or article marketing is easy and if done well can be an effective marketing technique. However very few people find writing articles easy when they first start but with a bit of practice and persistence most people can master this art. It is best to start with a subject that interests you and you have some expertise as that helps make your first article a little easier to write. As you get more experienced will be able to tackle researching and writing on almost any topic.

To make article marketing a little less daunting for you here are some tips for writing better articles.

  • Before submitting your first article ask someone you know to read it and give you some feedback. It takes a little practice to write articles that have a convincing call to action so that you entice people to act. If you get negative feedback ask them why and give it another go. Next time you read an article that makes you want to find out more on the subject, study this article so that you will be able to write similar content.
  • The resource or bio box is the most important part of an article for you as this is where your readers either click through to your promotion or leave to read something else. Spend a little more time here, writing different versions and ask someone which one works best for them. More experienced marketers will test different versions of the resource box to see which one has the best conversion rate for them.
  • If you are getting very little traffic to your website from your articles you need to work out why. Find other articles that seem to work and study them to see how they differ from yours. Are they more convincing to the reader?
  • Software submitters are banned by some directories so you will have to submit your articles manually. This is not a bad thing as it puts everyone on an equal footing and the extra effort involved will eliminate people who spam directories. Publishers like these directories because they tend to get better content. Consider hiring a submission service instead of using a software submitter.
  • Writing articles, like all other work, need to be added into ones work schedule otherwise they may not get done. For lots of links you need to be writing and submitting a steady stream of articles. If finances allow, consider outsourcing some of this content so you are not writing articles at the expense of more important tasks in your business. once adequate traffic starts to flow you can ease off a bit but you still need to write and submit regularly.
  • Take a little time to check the simple things like spelling and grammar as these may not be important to you but a lot of readers tend to focus on bad spelling and grammar at the expense of otherwise good content. Read through your article, preferably aloud, to check it for these errors before submitting it to directories. Think about the main location of your audience as some english words are spelt differently in different english speaking countries.

 
So fire up your computer, grab your research and use these article marketing tips to write more convincing content so that your articles will be read more often, drive more traffic to your website and lead to more sales. For more information http://www.squidoo.com/simplecashblogsecrets

Article Source: http://ezinearticles.com/?Bum-Marketing—Tips-For-Better-Article-Marketing&id=4372417

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