What is Article Advertising?

Everyone has heard of advertising as we are bombarded with it in what seems every way of life these days. But have you heard of article advertising or marketing your business by writing articles? Think of it as basically as similar to a story in a magazine where good content is followed by details on where to find more information about the products and services mentioned. Article advertising is an online version of writing a story and using a hyperlink or website link in the last paragraph for the reader to click on for more information.

Article advertising if done well can be a cost effective way to market your product and/or service online. You basically write short articles of approximately 400-600 words about something that is related to your business. For example you might write about how to do something such as how to lose weight or how to improve your golf swing.

Well written articles are picked up by other marketers looking for fresh content and republished on their websites or blogs. However an article needs to be more than just well written content to work. You need to use keywords and keyword phrases effectively so that people will find your article in their online searches for information.

Benefits of article advertising or article marketing.

* A well written informative article will help you gain trust and respect in your niche as people see you as an authority in your area. Lots of these articles will compound this for you so that more people will be exposed to your content. Read the rest of this entry

Bum marketing or article marketing is easy and if done well can be an effective marketing technique. However very few people find writing articles easy when they first start but with a bit of practice and persistence most people can master this art. It is best to start with a subject that interests you and you have some expertise as that helps make your first article a little easier to write. As you get more experienced will be able to tackle researching and writing on almost any topic.

To make article marketing a little less daunting for you here are some tips for writing better articles.

• Before submitting your first article ask someone you know to read it and give you some feedback. It takes a little practice to write articles that have a convincing call to action so that you entice people to act. If you get negative feedback ask them why and give it another go. Next time you read an article that makes you want to find out more on the subject, study this article so that you will be able to write similar content.
• The resource or bio box is the most important part of an article for you as this is where your readers either click through to your promotion or leave to read something else. Spend a little more time here, writing different versions and ask someone which one works best for them. More experienced marketers will test different versions of the resource box to see which one has the best conversion rate for them.
• If you are getting very little traffic to your website from your articles you need to work out why. Find other articles that seem to work and study them to see how they differ from yours. Are they more convincing to the reader? Read the rest of this entry