In our efforts to make money online from home we should never under estimate the importance of building and maintaining an opt-in list of subscribers. A newsletter sent out to your list on a regular basis is a great way to build relationships with your subscribers and market yourself and your products or services directly to them.

If you take the time to build good relationships with your list it will become one of your greatest assets and will help generate long-term sustainable profits for your home business.

A newsletter is a message that you can send to your list of subscribers anytime you want. Your newsletter is in addition to the messages that your autoresponder should already be sending and anytime you have something special you want to tell your list about or if you have a different product you want to promote, you can. Your newsletter will allow you to promote additional offers to your list and help you in your efforts to make money online from home in the long term.

All you need to do is write an email and send it to your list via your autoresponder. Immediately, upon doing this, your message or promotion will be delivered to all of the subscribers on your list at once. Your message will also be personalised to each subscriber with their name so it really gets their attention. Read the rest of this entry

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing Act) was passed in 2003 and went
into effect January 1st, 2004.

We will touch on the main points of the CAN SPAM Act and CAN SPAM Compliance here briefly. You can review the Federal Trade Commission website for a full description of the CAN-SPAM Act.
http://www.ftc.gov/bcp/edu/pubs/business/ecommerce/bus61.shtm.

The CAN SPAM Act of 2003 took a hard line with several facets of commercial email.

It established requirements for senders, penalties for those who disobey (including the companies whose names or products are marketed in the mail) and gives consumers the right to refuse unwanted communications. Read the rest of this entry