List building in itself is relatively easy but many marketers make the following mistakes because they either do not know any better or they do so in order to cut costs. Here are six ways to avoid these mistakes.

Get the Best Autoresponder You Can Afford.

The best autoresponders can seem expensive when you first start but it is better to think positively and get the best one you can afford. Changing autoresponders when you have hundreds or even thousands of subscribers is not recommended as most of the better autoresponder services require you to have your subscribers subscribe to a new list. Even if you offer them a decent product to resubscribe you will only get a small percentage of your current subscribers doing so.

When you first start all the bells and whistles of the best autoresponders might seem unnecessary but as your business grows you are likely to be needing more and more of them. Just imagine being able to set up your autoresponder so that your business runs mostly on auto pilot.

You Need to Structure Your Squeeze Page Well.

Think of your squeeze page as the entrance to your email marketing system. If people do not go through this doorway you have no email marketing system. A squeeze therefore has to be constructed well so that it only gives people one option, that is to sign up to your list or newsletter. So you need to emphasis your optin form and what they get if they sign up.

So keep it all above the fold so that people do not have to scroll down especially to find the optin box. It should also load quickly and not distract your visitor in any way. Your offer should be compelling enough for them to want to sign up so list the benefits precisely and clearly. If the benefits solve a problem they might have all the better.

Always Promote Relevant Products to Your List.

People sign up to your list because they are interested in a certain niche market either because they want more information about it or a problem solved. So if they sign up to improve their golf swing they may not be interested in fly fishing or dog training.

An important thing to remember is that you need to concentrate on one niche in the eyes of you subscribers so that they see you as an expert in that niche. If you promote products to them in other niches they will not be as responsive. So keep your content focused and relevant to the niche they are interested in.

If you wish to promote in numerous niches you should have lists for each of these niches and maybe use a different pen name for each one. That way you can be seen an an expert in more than one field.

Always Deliver Quality and Relevant Content.

You need to earn the trust and the right to send out promotional material to your subscribers. This is done by building a relationship with your list by offering them high quality content, free resources and tools that they will find useful.

You will need to continue to deliver this high quality content even when you have gained their trust as if you do not you will lose this trust and people will ignore your emails because they feel that you are only contacting them when you have something to sell to them.

Always Send Regular Emails to Your Subscribers.

You need to stay in constant contact with your subscribers so create a constant posting schedule so that they know when to expect your emails. This will increase your open rates and therefore make you more sales.

Do Not Just Copy and Paste Material.

Nothing puts people off more than umpteen emails with exactly the same content. So avoid the lazy email marketer way of using existing affiliate resources to send out to your list. Instead customize them in your own style so that you really connect with your list and stand out from the crowd.

So if you avoid making the six email marketing mistakes mentioned above you are more likely to have more loyal subscribers and to retain more subscribers for longer. Once your subscribers feel they can trust you they will also be more inclined to buy your recommended products and/or services. For more information http://www.superteammarketing.com

Article Source: http://EzineArticles.com/?expert=Kerrie_Sheehan

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