How to tweak your headlines and possibly pull in thousands extra in sales.

I just launched a new product.  If you want to refer to the sales letter as you read this article, it’s at:

http://www.kerriesheehan.com/thewriterssecret

I made a mistake on the product title and headline and quickly fixed it by changing just TWO WORDS.

I want to share these two words with you.  Because maybe YOUR headlines are missing these two words.

Let me explain.

First of all, if you’re new to all this, your headline is the most important part of your sales page because it’s the ad for the ad.

It determines whether or not the people who land on your web page read anything else or immediately bounce.  If  you get it wrong, you can kill your sales.

In fact, Michael Masterson says 80% of your sales are the result of your headline and lead.  The lead is the opening of your sales letter.

Your headline needs to accomplish multiple objectives.

1.  Get the message across that your product isn’t the same old, same old.

In marketing we call this the USP or Unique Selling Proposition. It’s a bit of a challenge to do this in extremely over-marketed markets like Internet marketing.

People have pretty much seen it all and heard it all. So you really have to put some brainpower into finding a unique angle. Read the rest of this entry

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