Every Monday morning I have a new ritual where I do a planning session for the week.

The idea is that only a few things really bring in the money.

1.  What will you do for a customer promotion?

If you have an email list, you need to do a promotion to it.

I like to send out new promos on Tuesday or Wednesday. But really, any day will work.

If you’re creating a new bonus, you need to plan that out. 

If you have a promotion from the prior week with a deadline, remove the deadline.

2.  What will you do for traffic?

In my case, right now I have seo going and promos with my affiliates.  I plan to add in a ppc banner campaign soon.

I’ve made the mistake in the past of NOT saying anything!  This is dumb.

One of your priorities has to be communicating to your affiliates.

3.  What’s broken that needs fixed?

For example, this past week, I found out that for various reasons we left off our email collection devices from our web pages.

This means not only do I have to fix that I have to create a system to detect if this breaks again in the future.

I’ll add that to our regular systems. Read the rest of this entry

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