Will Your Marketing Model Be Dead In The Morning?

When you wake up tomorrow morning, will your marketing model be dead or alive?

In my Ateam call this week I went through 6 marketing models in depth spelling out the pros and cons of each.

What about YOUR marketing model?

Do you have one?

Will it be dead in the morning?

Overnight, Google can slap seo models and crush your income.  I’m NOT against doing seo and ppc.

But if your whole model is built around Google, you’re certainly vulnerable.

If you’re using a product launch model, your merchant account be frozen in a heartbeat if too much money comes into your account too fast.

And even if you’ve received promises your account won’t be frozen, it can still happen.

The other vulnerability of product launch models is what if the sales letter doesn’t convert?

Think it doesn’t happen?  It does.

What about CPA-based models?  Same thing.  Just one adverse ruling by the FTC can really put a kink in the works.

NOTHING at all wrong with the cpa model. But if your whole livlihood depends on it, whew!

So what are MY criteria for a marketing model that lasts? Read the rest of this entry